Wilson Contracts Services

The client

Wilson Contracts, established in 1990, has built a reputation for understanding and addressing the unique needs of their customers. With over 30 years of experience, they have consistently provided market-leading cleaning, decorating, and signage services across the UK. Their dedicated and highly-trained crews utilise the best techniques and technology to ensure optimal results.

The Mission

The primary objectives for the project were to:

• Enhance the visibility and ranking of Wilson Contracts' website on popular search engines to attract relevant visitors and potential clients.
• Elevate Wilson Contracts' online presence to augment brand visibility and service recognition.
• Encourage lead generation and conversion.
• Create an intuitive and engaging user experience to prolong visitor interaction with the site.

The Challenge

Wilson Contracts faced challenges with their existing website, which was underperforming in terms of visibility and user engagement. Competitors in the industry had embraced modern, user-friendly websites with robust SEO strategies, positioning themselves ahead in the digital landscape.

Our Approach

We engaged with key stakeholders at Wilson Contracts to understand their needs and requirements for the new website. Our approach included:

• SEO Strategy: Our SEO team conducted thorough research to develop an effective SEO strategy, focusing on keyword optimisation, competitor analysis, content planning, and supporting existing content migration.
• Visual Design: After establishing a comprehensive SEO strategy and sitemap, our design team collaborated with the SEO team and the Client to create a mobile-first, responsive design. This approach ensured the website was optimised for search rankings and provided an enhanced user experience.
• Development and Performance optimisation: Our software engineering team developed the website with a robust Content Management System (CMS) tailored to SEO needs. We prioritised performance optimisation to reduce load times and improve user experience, which positively impacts SEO rankings.
• Hosting and Testing: We set up and configured the hosting on a reliable platform with advanced caching mechanisms. Rigorous testing was conducted across devices and browsers to ensure seamless functionality.

Our Solution

We proposed a comprehensive solution to improve Wilson Contracts' online presence. Our approach included the development of a robust SEO strategy and a visually appealing website redesign, leveraging a cutting-edge tech stack to ensure optimal performance and user experience.

• Next.js: We utilised Next.js, a framework known for building high-performance websites. This choice ensured that Wilson Contracts' website loads quickly, which is crucial for SEO. The framework also supports clean and user-friendly URLs, making it easier for search engines like Google to understand and rank the website better, thereby increasing visibility in search results.
• Vercel: For deployment, we chose Vercel, a platform that delivers the website swiftly and efficiently by distributing it across a global network of servers. This setup reduces loading times and enhances the overall user experience, both critical factors for SEO. Vercel's advanced caching and optimisation features further boost the website's performance, resulting in improved SEO outcomes.
• Sanity.io: We implemented Sanity.io as the headless content management system (CMS), allowing for easy management and organisation of the website's content. Sanity.io enables structuring content in a way that's optimised for search engines, facilitating the organisation of meta tags, headings, and other elements that improve search engine understanding and ranking.

By combining Next.js, Vercel, and Sanity.io, we created a fast, user-friendly website that search engines favour. This strategic use of technology enhances the website's chances of appearing higher in search results, driving more organic traffic and ultimately increasing Wilson Contracts' online visibility and success.

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Project Deliverables

• A fully redesigned, mobile-responsive website
• Comprehensive SEO strategy implementation
• Robust CMS for easy content management
• Hosting setup and configuration
• Performance optimisation for faster load times
• Rigorous testing across devices and browsers

Results and Impact

Since the launch of Wilson Contracts' new website, we've seen remarkable improvements in their digital performance:

Overall Organic Traffic Growth

• 60% increase in clicks
• 249.6% surge in impressions
• 6% improvement in average position
• An impressive 220.1% increase in ranking keywords

Month-over-Month (MoM) Progress‍

• ‍17.6% boost in clicks
• 6.1% growth in impressions
• 10.8% uplift in Click-Through Rate (CTR)
• A substantial 191.8% increase in ranking keywords

These significant improvements in organic traffic and search visibility have directly translated into a notable increase in leads for Wilson Contracts. The enhanced online presence has not only improved their searchability but has also strengthened their position in the market, making them more accessible to potential clients.

The growth in ranking keywords and impressions indicates a broader reach across various search queries, exposing Wilson Contracts' services to a larger audience. This expanded visibility, coupled with improved click-through rates, demonstrates that the new website is not just attracting more visitors, but is also more effectively engaging them.

These results underscore the success of our SEO-driven approach and highlight the tangible benefits of investing in a high-quality, optimised web presence.

Conclusion

Our solution not only addressed the immediate needs of Wilson Contracts but also laid the foundation for future improvements across the LPW Group, enhancing SEO and service awareness for all their businesses. The project successfully elevated Wilson Contracts' online presence, driving increased traffic and engagement.

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